Demystifying growth hacking for digital marketers

Today’s leading startups and digital-first companies are challenging traditional marketing techniques. They use data to generate customer insights and employ behavioural economics to understand their customer base and build radical new types of disruptive services and businesses.

In the past, marketers went about their business with few insights into how they were doing. Sales was the ultimate metric for success. They built brands, sold products and simply hoped that customers would come back and tell their friends.

Today’s leading startups and digital-first companies are challenging traditional marketing techniques. They use data to generate customer insights and employ behavioural economics to understand their customer base and build radical new types of disruptive services and businesses.

Companies like Amazon, iZettle or Spotify focus a lot of time and effort on growing user numbers and turning engagement into revenue. They all use data to spot opportunities to better meet customer needs and to nudge those who hesitate to buy. They turn their customers into ongoing revenue streams and help them become recruiters of further leads and prospects.

Instead of marketing departments these companies have growth teams: interdisciplinary powerhouses that understand experimentation, data, analytics, lead nurturing, nudges, personalisation and how to drive long term value.

Growth hacking is a process of rapid experimentation across marketing funnel, product development, sales segments, and other areas of the business to identify the most efficient ways to grow a business. … Growth hacking is about optimization as well as lead generation.”

Experienced ‘growth hackers’ have become highly sought after in the market. To become a growth hacker or apply growth hacking to your business you will need to sharpen your data smarts, find new tools and be prepared for a lot of experimentation.

What growth hackers do all day

  • Analyze and deliver result and/or conversion-oriented marketing in SEM and social media
  • Analyze and set up conversion points in different customer paths
  • Analyze conversion data on daily basis and optimize marketing in a data-driven way
  • Be responsible for SEO
  • Help in developing brand awareness
  • Strategize, plan and execute campaigns to drive conversions
  • Collaborate with local sales representatives and marketing teammates (blogging, email, social media) to identify areas for growth

Want to learn new digital marketing and growth hacking skills?

Learn how to navigate the digital marketing ecosystem and get the tools and knowledge to drive growth in your organization. Discover marketing and growth hacking techniques, the role of social, and how to use data and analytics. During this three-day course, you will produce a short proposal outlining a proposed or improved data-driven digital marketing strategy taking into account the customer acquisition journey and harnessing the power of storytelling and data visualization.