10 tips for using data in your work
From the financial services sector to retail, large companies are embracing ‘open’ business models to attract third parties to use their data and come up with innovative new ways to boost customer satisfaction. For example, Amazon released an Application Program Interface (API) so that web developers can now more easily access Amazon’s product information and post direct links with updated prices and an option to buy.
You, too, can apply data-first thinking to you work. To help you along, we’ve compiled some great resources as food for thought.
Become a data-driven marketer with APIs
Do you know what APIs are, how they can be used, and why they’re so important? Here is some inspiration:
Discover how to visualize data
To be an effective designer, marketing specialist or product manager, you should be able to scrape data and transform it into meaningful visualizations to support business goals. You should also be able to use the right tools to access data that is not in an accessible format. You should be able to apply business intelligence and analytics to data. Here are some links to get you thinking:
Proven results from data-driven marketing
You should know how to build a data plan for your organization, which includes forming hypotheses and using data to judge their validity. You should also be confident when prototyping and verifying business concepts and campaigns using data.
Learn from the experts
Data-Driven Decision Making is a three-day course designed to boost your confidence to solve real business problems with data. You will get an understanding of the social, ethical and legal issues that may need to be taken into consideration and learn how to use visualization tools, dashboards and reports. By the end of the course, you will be equipped with the skills, knowledge and confidence to come up with concrete recommendations for your organization.